Toronto-based Xtreme has capped off the expansion of its facility at 555 Richmond Street West with a gigantic lip-sized job for the most enduring rock band ever.
The facility operates in the unique capacity of hardware/software reseller and training center and graphics and animation creative resource and was recently commissioned to create graphics for the Rolling Stones’ Bridges to Babylon Tour.
The graphics are shown at the opening of the show as giant gold curtains open to the sounds of primitive rhythms and sitar riffs of Paint It Black to reveal the stage and a gargantuan Jumbotron. Thereon, a fathomless cg star field appears, shrouded by stellar clouds and punctuated by four bright lights. One of the lights moves toward the viewer, increasing in luminance until it explodes in a blinding flash of light and a burst of lava against the screen.
The meteor sequence will open every show while other Xtreme-created graphics, including color-soaked psychedelics, will appear throughout performances, controlled by tour producers via laser disc.
Xtreme created the graphics using Chyron Liberty digital paint and Alias|Wavefront 3D animation software, with elements composited in Jaleo.
The three-year-old facility has just increased its physical size from 1,000 to about 6,000 square feet (and from one to three compelling little sea horses in its saltwater aquarium) and is broadening its scope as a creative resource for animation and graphics clients.
The shop provides sales, support, training and systems integration for sgi hardware, Jaleo editing/compositing, Alias|Wavefront and Chyron software, but with two studios equipped with all the aforementioned gear and an assortment of talent, the facility is taking bigger strides into creative graphics services. Xtreme recently opened an office in Detroit and is aiming a new year launch of a Vancouver facility.
The Toronto facility just completed openings for the Outdoor Life specialty channel and Xtreme’s David-Ray Worthington says the company has a unique vantage point as producer and reseller. He says the shop provides necessary guidance to clients like Global in their moves into new in-house digital solutions and aims to build on established relationships which spill over into handling clients’ overflow work or higher end elements for which advanced creative services are needed.
The shop is holding systems seminars on Oct. 23 followed by an industry wingding that night.