Okay, okay. Enough already.
Instead of three continuous weeks of fireworks, trapeze artists, grip-n-grins and general all round back-scratching, how about all the broadcasters sit down next year and hammer out a Caribana Festival approach to these endless fall launch festivities.
Just think. Media buyers and the media get a one-day passport which lets them travel from the ctv pavilion to the Discovery pavilion, to Global from wic, gathering launch kits, eating salmon on a stick and exiting at midnight with about as much of an idea of the new program lineups this fall as they have, brain-dead and low on small talk, at the end of June. Scotch snowcones at the CanWest tent. Discovery bungieing media buyers off the cn tower, although this year’s sublime layout at The John Bassett Theatre will be hard to top. The possibilities are endless.
In hindsight, some brief, albeit unsolicited feedback.
Of ctv, Global and wic, ctv was the one broadcaster that left anyone with a clear sense of its new programs and where they’re slotted. Nights and times came up on tvs around the big screen which blessedly ran enough of a program clip that it, at a minimum, tweaked interest if not gave everybody a sense of the spirit of the program.
CanWest less so, although less necessary since much of their schedule is intact from last season.
wic, however, had all the pieces and missed the mark. The schedule looks better this season with a whopping 18 new series including nbc’s Veronica’s Closet for which they paid through the nose. Suddenly Susan is being leveraged out of Thursday and into Monday nights where it could begin to realize its potential.
But a 20-minute video presentation of program clips going by at the speed of music video followed by a couple of company-awareness interstitials on ExpressVu and WIC Connexus left zero sense of the sked and several among the masses muttering ‘What’s a Connexus?’ More frightening is a buyer at the sushi table saying ‘I think they’ve got that Kirstie Alley thing.’ Granted, the mandate for launch parties is in large part schmooze but it can’t be good leaving the buyers dazed and confused, particularly this year.
So what do we have at the end of the day? Prime time that is.
Monday: While cbc carved itself a little comedy niche last year, This Hour Has 22 Minutes is up for a fight this season. Global is in with nbc’s new Monday must-see comedy lineup leading with Fired Up in the 8:30 slot, followed by Caroline in the City and Grace Under Fire. ctv will do dueling chick comedies with Global with cbs flipping Cybill into the top of the hour at 9 p.m. and bottom-loading it with the much undervalued Naked Truth. wic’s on-tv is putting comedies Suddenly Susan and Everybody Loves Raymond in the 8 p.m. slot up against cbc’s Just for Laughs and Euro import Tracy Takes On starring Tracy Ullman.
Later prime time Global pits Stephen Bochco’s new Brooklyn South against ctv’s Cancon contribution Alliance’s Once A Thief.
Tuesday: Although cbc is after the cerebrum with a full news and current affairs lineup (Undercurrents, Marketplace, Venture, the 5th estate, The National, The National), Global is back with its Tuesday comedy torpedos. Frasier is in at 9 p.m. with Third Rock From the Sun, edged out of Sunday nights by King of the Hill, locking in 9:30 and opening for NYPD Blue. Baton is in the game with a mix of old and new laugh tracks including the Dan Aykroyd vehicle Soul Man and Hiller and Diller. Although wic plays the game in the 8 p.m. hour with Just Shoot Me and NewsRadio, it rolls drama at 9 p.m. with two new hours: Michael Hayes at 9 p.m. and Danny Aiello’s Dellaventura at 10 p.m.
Wednesday: Since there was no clear winner last season in the comedy versus drama face-off, the usual suspects are back to try again with wic newly threatening to splinter Baton’s Drew Carey/Ellen offerings with a comedy pack of its own.
on-tv is opening with The Nanny followed by three new comedies Built to Last, the Tom Arnold-starring originally-titled The Tom Show and Working. bbs is looking to score the 8 p.m. hour with Spin City opening for Murphy Brown. Global meanwhile is running 90210, Party of Five and Chicago Hope against the cbc’s drama quotient Back Alley Films’ The Rez, Gullages from Snid the Goat Productions in Halifax and Black Harbour. The Rez is signed for 13 new episodes, Gullages for seven and Fogbound Films’ Black Harbour for 13.
Thursday: Guess what? Global’s going to take it. ctv is opting for drama, running new one-hours Nothing Sacred and Cracker, the Robert Pastorelli remake of the Britdram hit which looks painful. Having lost the bidding war on Veronica’s Closet to wic, Global is running vintage epies of Frasier in the post-Seinfeld slot. nbc is planning to launch a minimum of four new series in that slot over the course of the season so Global opted for stability over musical programs, says Global vp programming Doug Hoover.
North of 60 is in queue on cbc to get beaten to a pulp by er at 10 p.m. Ditto Traders on Global, although the latter will get another kick at the can Friday night at 10 p.m. on cbc.
Friday: The first of two paranormal-centric evenings for wic and Global, it may prove to be the most ratings delicious of the cbc’s slate. It has a sweet comedy pack with originals of The New Red Green Show scooped from Global, followed by originals of Royal Canadian Air Farce, a replay of Monday’s This Hour Has 22 Minutes leading into Traders. Opening with repeats of The X-Files, Baton has the much-anticipated Gene Roddenberry’s Earth: Final Conflict up against Traders. Both are produced by Atlantis Films.
Saturday: wic may yet again take whatever’s left of the viewing audience after Hockey Night in Canada with its otherworld offerings of The Pretender, Sleepwalkers and Profiler, all lead in by Pensacola: Wings of Gold which is piggybacking a huge promotions push from the u.s. Atlantis’ Psi Factor: Chronicles of the Paranormal is at 8 p.m. instead of 10 p.m. FX: The Series is up against The Practice on Global, the big-budget American series skedded at 10 p.m. on a weekend for some strange reason.
Sunday: Survival of the fittest this year. The killer two-hour family features from Disney (Toy Story, Casper etc.) are blessedly being prereleased at 5 p.m. by cbc, leaving Due South and Sullivan Entertainment’s Wind at My Back taking on 60 Minutes at 7 p.m. The rest of the night belongs to The Simpsons/ King of the Hill/X-Files/Outer Limits group from Global. ctv, wic and cbc are opting for movies. The cbc is moving Life & Times to 10 p.m.
Last word on fall skeds, courtesy of one unidentified programming executive. ‘Definition of industrial production? Canadian content that makes money.’
-Canadian drama series suffer on WIC
Speaking of wic, on one hand, it’s the best schedule it’s had in at least a half-decade. On the other, it’s the most Cancon poor of the bunch. Salter Street’s Emily of New Moon is slated for a January release with no word yet on day or slot. The remaining Canadian drama product both of them Canadian shelf product, Counterstrike and Highlander is freefloating at the bottom of the on-tv schedule, presumably to be placed as some of the new u.s. fodder gets dinged in the opening months. Sad. Madison, season five is the anomaly in prime on Sunday at 7:30 p.m. behind Electric Entertainment’s Linehan. Electric’s new armchair investment series Traders On-Line is in at 3 p.m. Sunday afternoons.
At the Global end, the slate is ‘industrial’-heavy with slim odds on mid-season Canadian replacements considering the hefty number of episodes in queue for Outer Limits and Psi Factor: Chronicles of the Paranormal. There are, however, several projects prepping for next season.
Alliance is developing a one-hour cop series working title Head Games. Behind Jake and the Kid, Nelvana is in development on a new live-action series with scientific technology as its plot axis. The Traders team of Alyson Feltes and Hart Hanson are working on a new lawyer-type series for Atlantis Communications and Global. Paragon Entertainment is also on side in development on a new comedy series for Global.
-How fast can they print those direct mail flyers anyway?
Good grief. Two months until September and still no comprehensive plan for tier three of the specialty channels. Tidbits are trickling in including news of an in-house announcement at ytv that Treehouse is going up in September for three hours a day. How the channel sharing arrangement works exactly, who knows?
Baton is taking promotion matters into its own hands for The Comedy Network by airing a series of performances this summer under the umbrella Comedy Now.
The series, produced by Sandra Faire and Trisa Dayot, is an all-Canadian lineup and will feature such gems as The Newsroom’s Jeremy Hotz in Hotz at Poo Corner, Full Frontal Nudity, the Bowser & Blue comedy and music review showcased last year at Montreal’s Centaur Theatre, and Up and Down in Shakeytown: One Canadian’s Journey Through the Californian Dream performed by Maritimes-based comic actor Ron James.
In other Cancon notes, Vision tv is running a summer salute to Canadian filmmakers. A series of feature-length documentaries are stripped Thursdays in the 9 p.m. slot and Fridays at 8:30 p.m. through to the end of August. A strand of shorts on Canadian artists runs Fridays at 10:30 p.m.
At Family Channel, the world premiere of Einstein: Light to the Power of 2 the first of Devine Entertainment’s Inventors’ specials airs July 6. Five more one-hours are in production.