Special Report on Post-Production: Eyes: high-end in a boutique

Toronto’s Eyes Post was designed to be accessible and comfortable for clients, with an array of high-end equipment and lots of light; the clusters of eyeballs in the potted plants are just an added bonus.

Head eye Izhak Hinitz says he chose Eyes’ location to enable expansion, a great deal of which has been taking place since Eyes moved downtown in November 1994. The facility now consists of 15 full-time staff and 12,000-square-feet of space, including a large, light-soaked atrium.

Hinitz says when the move was made away from corporate work and toward high-end commercial and long-form tv and film projects, he wanted to go the distance and invested in a high-end telecine suite and a component digital editing suite, which opened about three months ago.

The telecine suite houses a Rank Ursa Gold telecine with DV-2010 ANR Noise Reducer and a daVinci Renaissance 8:8:8 digital color corrector. A dveous 3D realtime digital video effects generator resides in the component suite and handles the bulk of the facility’s commercial work.

Hinitz says the primary objective at Eyes is to provide the capabilities of a large high-end facility while maintaining boutique-oriented comfort and client attention. Importing talent was also a priority, with chief engineer Robert Brunelle and colorists Judy Paul and Joanne Rourke among recent Eyes immigrants.

Eyes has also formed a symbiotic relationship with Tom Rudman and Michael McNeil, aka Big Brand tv.

Big Brand, a high-end design team, occupies a suite at the Eyes facility and specializes in brand image and promos for broadcasters and has been busy of late with u.s. projects and work for new specialty tv services.