“Overall viewership is growing, up 3% across the sector, underscoring the continuing influence and impact of television in our lives,” Cassaday told analysts on Tuesday.
A new survey of VOD viewing from TVB, CMDC and Numeris show sitcoms are the most-viewed category and women are doing the majority of the viewing on the platform.
A third season of the show was announced last night during the second-season finale.
Numeris and Rentrak on the timelines, potential and pitfalls of bringing set-top box measurement to the market.