DHX Media is embarking on a year-long marketing campaign to celebrate the preschool brand’s milestone, supported by new consumer products, partnerships, sweepstakes and events. (From Kidscreen.)
From Playback magazine: DHX TV’s director of original programming on pushing the boundaries of kids shows and his strategy for the newly acquired Family and Disney channels.
On the heels of higher fourth quarter and full-year earnings, DHX Media has claimed full ownership of 117 kids and family titles and distribution rights for 34 titles including successful teen drama Degrassi.
The streaming service will be dedicated exclusively to DHX kids content, including Teletubbies, Inspector Gadget and Madeline.
The company is looking to bolster its In the Night Garden brand with a UK-based campaign to help kids stick to their bedtime routine when the clocks turn back.
DHX Media will also handle global distribution, merchandising, brand management and marketing for the preschool series.
The deal will see DHX Media back scripted series from Mark Montefiore and Patrick O’Sullivan’s production shingle. (Letterkenny pictured.)
DHX Brands recruits several new liscensing partners for Teletubbies, while Jordan Canning’s We Were Wolves secures North American distribution.
Toronto-based toy maker Spin Master and web animation distributor Mondo Media discuss plans for a new channel.
The indie producer snagged a full-year contribution of $3.66 million from YouTube.
DHX Media signs deals with multiple major broadcasters to take the comedy-drama series around the world.