Canadian webcaster Fashionation.tv has inked a U.S. distribution deal with online video startup Pluto.TV.

The U.S. platform, which curates online content into TV-like channels for on-demand viewing, will make Fashionation.tv available on its channel 614.

Fashionation.tv is betting Americans will watch its web series like Let’s Shop, The Dealership and Bikini Destinations as much as they watch TV.

Fashionation.tv offers programming via fashion, travel and lifestyle verticals.

The Toronto-based online player earlier inked a syndication deal with Postmedia Network to make its content available on the newspaper publisher’s varied digital publications, and plans upcoming Fashionation.tv branded apps for mobile and smart TV viewing.