Massachusetts-based Maven Networks has designed next-gen broadband video players for Alliance Atlantis properties such as FoodTV.ca, HGTV.ca and Slice.ca. The Internet TV channels will be available this week.

Alliance Atlantis says it chose the Maven Internet TV Platform because it will enable rapid and efficient updates to content and advertising offerings across Internet and cable programming channels. The broadband video players will allow Alliance Atlantis to customize video experiences for users and give advertisers customization capabilities with a new analytics interface.

Alliance Atlantis SVP digital media Claude Galipeau says video deployment on the company’s sites is growing rapidly and ‘monetizing opportunities around that growth are critical for the long-term success of our broadband channels.’ Maven Networks CEO Hilmi Ozguc says the partnership will also lead to increased audience reach through online affiliate syndication.

Maven Networks announced deals in the spring to power online video for TVGuide.com in the US and Univision.com‘s online video portal. The company’s ad serving partners include DoubleClick and LightningCast. Maven’s agency partners include Carat, Digitas, Ogilvy & Mather and Tribal DDB Worldwide.

From Media in Canada