U.S. net Pop has upped Brad Schwartz (pictured) from president of entertainment and media to president of the net, with the added oversight of business operations.

The promotion comes a month after the net completed its rebrand from the former TV Guide Network (TVGN), and focused its programming on the culture of fandom, as discussed by Schwartz during a panel at January’s Realscreen Summit in Washington DC.

The exec’s expanded role comes as the CBS and Lionsgate-owned net merges its creative division with business operations in a top-level restructure that sees David Wisnia – president of business operations – stepping down from his role, and Schwartz taking on his former duties.

Schwartz – who joined the net in April 2013 – will now have oversight of various business, legal, advertising and affiliate sales functions, in addition to heading Pop’s programming and creative division. He will continue to report to the net’s board of directors.

Prior to joining Pop, Schwartz served as a top exec for Fuse, MTV and Canada’s CTV.

“Brad’s leadership of TVGN’s successful transition to and rebranding as Pop reflects his clear strategic vision for the network as well as his strong programming skills and business acumen,” said CBS president and CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer in a joint statement.

“We’re pleased to expand his mandate to include oversight of the integrated creative and business operations of the network as Pop continues to build its brand, develop new programming and maintain its growth trajectory,” he added.

From Realscreen