CTV has launched an in-house effort to handle marketing, promos and advertising for all of its conventional TV, cable and radio outlets, uniting the creative resources of the network and the recently acquired assets of CHUM.

According to the net, the CTV Creative Agency will handle design and execution of all show elements for in-house productions, including on-air promos, advertising design, street-level marketing and media buys.

It will be led by Rick Lewchuk, who has been promoted to SVP of the agency and brand strategy. The new department will ‘allow us to protect and grow the best brands in the business,’ he said in a statement, going on to nod to the cross-platform potential of the 2010 and 2012 Olympics, to be seen on CTV and Rogers Media.

Reporting to Lewchuk are Jon Arklay, VP of creative services and brand; David Johnson, VP promotions; Kevin Watson, director of advertising; Alanna Barkley-Smith, director of on-air promotions; John Murphy, director of affiliate promotions; and Sandy Fraser, director of Olympic promotions.

From Media in Canada