Character Options will remain as Peppa Pig‘s master toy licensee in the U.K. until at least December 2017. The three-year renewal with Entertainment One Licensing comes after Character Options’ global manufacturing deal saw successful toy rollouts from distributors across Australia, Spain, Russia, Italy and Benelux.

Character Options, a subsidiary of U.K.-based Character Group, plans extensions of the Peppa Weebles and Theme Park range for fall/winter 2014, and will also introduce a “Holiday” theme into the U.K. market in spring 2015.

eOne also agreed to a three-year renewal with Jumbo Games, which will commemorate Peppa‘s 10^th anniversary with Peppa Pig Muddy Piddle Floor Puzzle. The puzzle will pay tribute to Peppa‘s very first episode. Jumbo will also launch a Peppa Pig Hide and Seek Game ready for retail this fall/winter.

– From Kidscreen