Former Alliance Atlantis digital media boss Claude Galipeau is to join Astral Media as its new vice-president of interactive, effective Monday.

Galipeau will help develop Astral’s digital strategy in its core radio, TV and outdoor advertising businesses, as he reports to Astral CEO Ian Greenberg.

Galipeau left Alliance Atlantis, where he was SVP of digital media, amid its purchase last year by Canwest and U.S. partner Goldman Sachs.

Before Alliance Atlantis, Galipeau completed executive stints in digital services and business development at CBC and Salter Street Films.