Social TV audience analysts Seevibes announced on Monday that it has closed a $1 million round of seed funding, led by Polytech Ventures with follow-on investments from previous investors Real Ventures and Bryan Freeman.

Launched in 2011 via Montreal-based startup accelerator FounderFuel, the company offers broadcasters, agencies and advertisers insights on how to sync their social media campaigns with their TV campaigns using the Seevibes Score, a proprietary index score made up of six distinct social media metrics.

Seevibes plans to use the infusion of cash to further its international expansion. The company has offices in Montreal, Paris and at the Ecole Polytechnique Federal in Lausanne, Switzerland.

As part of the financing, Laurent Bischof, a partner at Eurofin Ventures and managing director of Polytech Ventures, will be joining the board of directors.