Discovery Channel has launched an online destination for adventure-based eco-content, expeditiongreen.ca, which, by the time of its official launch on Earth Day, was already attracting as many as 20,000 visits per day.

Designed to inspire and involve users through features that showcase a planet worth saving, expeditiongreen.ca is sponsored by B.C. Hydro. Content includes everything from a search for the five best glasses of water on Earth, to web-exclusive video of a city-wide garbage vacuum being used in Sweden, to a video game engine used to build a first-person-perspective on climate change, from the time of Canada’s First Nations to the present.

The site will also feature full segments and episodes from some Discovery Channel programming. In May, it will go on the road, taking a look at climate change firsthand in the Canadian Arctic.

‘We’ve designed expeditiongreen.ca to reveal the high-adventures to be had in the worlds of science and ecology,’ says Discovery Channel’s Jon De la Mothe. ‘And like Discovery Channel viewers, we know that visitors to our website expect content that’s fun and relevant, and presented in a way that’s entertaining and not preachy.’

Expeditiongreen.ca will also be sharing content and links with treehugger.com, a leading media outlet dedicated to driving sustainability mainstream. Treehugger.com will be sharing in-depth, actionable articles to help users step into the green future.

The new site is the latest addition to Discovery Channel’s expanding online presence. The CTVglobemedia-owned channel’s new Flash video player, which allows playlists, saw video streams jump in March, its second month. The net will soon launch an embedded video player that will be viewable within article pages.

From Media in Canada