Rogers Media has hired former Shaw Media sales exec Brad Kubota to oversee its western Canadian sales effort.

Kubota, most recently head of the Vancouver and Kelowna sales offices in Western Canada for Shaw Media since 2009, will join Rogers Media in December as vice president of western Canadian media sales & client solutions.

Before Shaw Media four years ago, Kubota completed a stint at CTV as vice president of sales for conventional TV.

“Rogers Media is leading the way in the North American media industry with its integrated and holistic sales approach,” said Kubota in a statement Monday.

“I am very excited to be part of the momentum this model is creating and look forward to leveraging the company’s roster of leading brands,” he added.