Moses Znaimer’s ZoomerMedia has launched the online and mobile website everythingzoomer.com to target baby boomers.

The site has curated content along verticals like health, travel and lifestyle and aggregated news as it aims at a 45+ years audience.

“Our intention – and my prediction – is that everythingzoomer.com will quickly become the default home page for baby boomers,” ZoomerMedia founder Znaimer said in a statement.

The website, from Zoomer editor-in-chief Suzanne Boyd and McLean Greaves, ZoomerMedia’s vice president of digital, also ties into ZoomerMedia properties like Vision TV and JoyTV.