Entertainment One has unveiled a rebranding and shakeup to unite its expanding global business units under one corporate banner.

The revamp will see the Toronto-based distribution powerhouse change its name to E1 Entertainment, change its logo, and recast itself into four main units: E1 Television, E1 Films, E1 Music and E1 Distribution.

E1’s senior management will remain intact through the exercise: Darren Throop remains CEO, Giles Willits continues as CFO and Patrice Théroux remains president of filmed entertainment.

Throop said the corporate facelift instead aims to make his company recognizable at international markets, and tighten relationships among recently integrated businesses.

‘E1 is represented by a dozen different brands in the marketplace, and the original name and logo is unrepresentative of the company,’ Throop told Playback Daily.

For example, E1 recently diversified into TV production and distribution through the acquisition of Blueprint Entertainment, Barna-Alper Productions and Oasis Pictures.

Throop is pinning his TV growth prospects on E1 Television, to be led by Blueprint’s John Morayniss as CEO, and Barna-Alper’s Laszlo Barna as president.

Oasis International’s Peter Emerson will lead E1 Television International, the TV distribution arm, as president, while Blueprint Kids’ Frank Saperstein in Los Angeles and Rubber Duck’s Laura Clunie in London will head up the E1 Kids division.

On the film side, David Reckziegel and Bryan Gliserman become co-presidents of E1 Entertainment Canada — a combination of newly acquired movie distributors Seville Pictures and Maximum Films. Charlotte Mickie becomes EVP of E1 Films International, which combines the film distribution arms at Maximum and Seville.

Elsewhere on the new corporate tree, Koch Records’ Michael Koch becomes CEO of E1 Music, and Terry Stevens, a mainstay of E1’s core wholesale distribution business, will head up E1 Entertainment Distribution Canada as president.

Throop said he’s not excluding any additional acquisitions in 2009, but added he’s more focused on organic growth at E1 Entertainment through the current ‘market turmoil.’

That market uncertainty has delayed plans to secure a listing on the Toronto Stock Exchange, which aim to complement a current listing by E1 Entertainment on London’s AIM Exchange.