Insight Production is courting advertisers through a new division led by former CHUM exec Susan Arthur. Arthur on Wednesday was placed atop the new product integration division at the Toronto shop, known for producing Canadian Idol, the Juno Awards and Deal or No Deal Canada. She is now the company’s director of integrated media.

‘Advertisers trust us with their brands,’ said Insight boss John Brunton in a statement. ‘Insight Integration is a natural evolution of our company and we are delighted to have an expert with Susan’s proven track record taking our content partnerships to the next level.’

While at CHUM, Arthur connected advertisers with programs including the MuchMusic VJ Search and Canada’s Next Top Model.