Canadian Social TV top 3 – Week of Feb. 10

Here is the latest weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching (the methodology is briefly explained below).

The goal of this story, which is based upon information supplied to Playback by Montreal social TV analysis company Seevibes, is to help content creators to get a better sense of what is working in Canadian social TV.

Despite a very-strong social-media performance by Degrassi, notching 17,058 interactions in the 24-hour period that featured the first episode of the show’s new season, according to Seevibes the top Canadian-made program for the week of Feb. 10 was Lost Girl, even though its total number of interactions were much lower, at 6,731.

Seevibes says this was due to Lost Girl having achieved a greater social-media “market share,” a value the Montreal company calculates as the number of total interactions of the show divided by the total interactions for the market for the same period of time (See methodology below for more details).

While The Tudors notched more interactions than Lost Girl, its Seevibes score was the lowest for several reasons, including that few comments were made on Twitter (which are more transparent and hence given a greater weighting by Seevibes) and because the fan loyalty is very low.

(As well, The Tudors are on permanent re-runs; see this previous story for more background regarding The Tudors‘ social media activity).

Lost Girl strong showing was driven in part to news that the sci-fi show’s main love interest, main character Bo and Lauren, had won a social media-driven E! vote of TV’s top couples, as well as news that a CNN online listing of top TV couples included Bo and Lauren in its ninth spot.

Methodology:

  • Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).
  • Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show. It is calculated taking into consideration six variables: total impressions, market share, frequency, feedback level, action level and loyalty score.