Canadian Social TV top 3 – Week of Feb. 3

Here is the second February installment of a weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching (the methodology is briefly explained below).

The goal of this story, which is based upon information supplied to Playback by Montreal social TV analysis company Seevibes, is to help content creators to get a better sense of what works in the context of Canadian social TV.

As in many of the earlier weeks, CBC’s Heartland this week has attained high levels of social engagement, in this period due to fans being concerned with the well being of Spartan, an injured horse on the family drama. Indeed, Seevibes has noted a trend whereby images of the horse trigger more commenting than any other Heartland imagery proffered by organizers of the Facebook page. Let’s hope there’s no Old Yeller moment in Spartan’s future.

At the opposite end of the emotional spectrum are the interactions triggered by the first episode of The Real Housewives of Vancouver. Most Housewives‘ commenting appears on Twitter, with fans simply tweeted for the shear fun of it, fed by ‘live’ tweeting by the show’s on-screen participants as well as director Mike Bickerton.

According to Seevibes, the tweets are laudatory, as fully 90% of the them are positive expressions toward the property.

The program that took the week, even though its season premiere hadn’t even been broadcast yet, was Degrassi. In the lead up to the premiere, to be transmitted Friday, CTV, MTV Canada and MuchMusic have been running re-runs, and the official Facebook page has been dishing exclusive content about the upcoming season.

In the final calculation, Seevibes gave Degrassi the higher ranking, not only because Degrassi fans tweet more than Heartland fans (Seevibes discounts Facebook-only social engagements, since they are less public than Twitter postings) but because Degrassi fans on average are involved in more social interactions.

Methodology:

  • Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).
  • Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show.