Toronto-based Shaftesbury has signed a first-look deal with Scott Fisher’s production company Foreground after taking the worldwide distribution rights to its web series The Avenue.

“We’re looking forward to bringing The Avenue to even more viewers in partnership with Shaftesbury. Under our first-look deal, Foreground and Shaftesbury will create fresh, dynamic multiplatform content for a variety of audiences,” said Foreground founder and CEO Fisher in a statement.

Shaftesbury will explore all platforms for both the first and upcoming second seasons of the YouTube series.

The Avenue, produced by Foreground through a partnership with youth media company Youth Culture, follows the adventures of aspiring media personality Gregory Gorgeous (pictured) and his friends as he builds his career.

The series covers topics and issues including fashion, beauty and LGBT rights.

The first, six-episode season delivered an audience retention rate of 82%, comprised of the females in the 13 to 24 age demographic, according to data provided by Shaftesbury.

Separately, Gregory Gorgeous’ fanbase on his branded YouTube channel consists of more than 319,000 subscribers and 44 million views.

“The Avenue offers us the opportunity to increase our reach with our core demo and add to our knowledge of what young people deal with day-to-day,” said Youth Culture president Kaaren Whitney-Vernon in her own statement.

The 12-episode second season was filmed in Toronto over the summer, and will premiere on Nov. 27 on YouTube.

Second season extensions will include a weekly behind-the-scenes series, The Avenue Lounge, which will feature cast member interviews and previews of future episodes.

The Avenue is exec produced by Fisher, Stephane Pare, Whitney-Vernon and Jacob Morris. G. Lazzarato is co-executive producer and Miguel Barbosa.