OUTtv has inserted three new series for its upcoming fall TV campaign, including the Los Angeles-set drama DTLA (pictured), which the Canadian gay network co-produces.

The first gay drama since Showcase’s Queer as Folk, OUTtv COO Brad Danks said the edgy series about eight friends of different ethnic, cultural, and sexual orientations living in downtown L.A. reflects a Canadian specialty channel marching into the mainstream programming-wise.

“For us, it’s about finding that sweet spot, finding a series that the core issue is the gay community in programming, while the core challenge is you really do need to cross to the mainstream audience to make content that is monetizeable,” Danks told Playback as he explained OUTtv’s programming strategy.

The other new series include The A-List New York, a docu-reality series from the producers of The Real Housewives of Atlanta that  tracks six members of New York’s gay power elite, and Candy Bar Girls, a British reality series about lesbians who work at the world-famous Candy Bar in Soho.

That, and returning shows like RuPaul’s All Stars Drag Race, RuPaul’s Drag U and the Alan Carr talker Chatty Man represent an OUTtv that has long since escaped the gay ghetto in Canadian TV filled by its predecessor, Pride Vision.

“You’re running hot and cold water to get the temperature right. It’s a core LGBT show that will find mainstream interest,” Danks said of new shows on its schedule.

Besides co-producing DTLA, OUTtv’s original productions include Men’s Fashion Insider, the third season of Favorite Places and the short film showcase Hot Pink Shorts.