Bell Media has promoted Jon Arklay to senior vice-president of Bell Media Agency and Brand Strategy.

The appointment fills a vacuum left by Rick Lewchuk, the former senior vice-president of Bell Media Agency who has gone stateside to join CNN Worldwide.

Arklay, most recently vice president of creative and brand at Bell Media, will now oversee the design, promotion, brand strategy, and media buying services for all Bell Media properties.

Arklay originally joined The Sports Network as creative director before being hired by CTV before it acquired NetStar Communications.