It’s been Extreme Makeover: Canadian Edition as our top TV networks transform how they target audiences and work with advertisers. The goal is to successfully pilot their brands through web TV, social TV, addressable TV, and the likes of new competitors like Netflix Canada and Apple TV.

Playback Summit is bringing together top Canadian TV execs to talk about their multiplatform strategy to win over today’s viewers – who are quite capable of programming their own entertainment line-up without network supervision. We’ll hear how they are building audiences: by creating and promoting engaging programming that’s truly can’t miss; by weaving in social TV to create participatory viewing; by using online to provide custom content and to reach new audiences; by partnering with brands to support new initiatives and extend promotional reach; and by developing unique shows that strongly position and differentiate the network as a Go-To entertainment brand.

Speakers:			Moderator:
Phil King President CTV Programming & Sports Bell Media	Kirstine Stewart EVP – English Services CBC	Malcolm Dunlop EVP of Programming and Operations Rogers Media	Jay Switzer Chair Hollywood Suite Inc.

Phil King, President CTV Programming and Sports, is responsible for leading Bell Media’s programming strategy for conventional television, CTV and CTV Two, and the company’s sports properties, including TSN and RDS, Canada’s top English and French-language specialty channels.

As Executive Vice-President of English Services at CBC, Kirstine Stewart is responsible for all of the public broadcaster’s national English operations, including CBC Television, CBC Radio and CBC.ca. Under her leadership, television audiences have broken record levels with many Canadian prime-time programs breaking the million-plus mark.

Malcolm Dunlop, EVP, Television Programming and Operations, Rogers Media, oversees Citytv, OMNI Television and specialty television, including news and internal productions. With his team, he is responsible for identifying and securing blockbuster hits such as Modern Family, How I Met Your Mother and The Bachelor, as well as this year’s New Girl, 2 Broke Girls and Revenge.

A twenty-five year veteran of Canada’s media industry, Jay Switzer, formerly President and CEO of CHUM Limited, was instrumental in the creation of CHUM’s leading specialty channels, such as MuchMusic. He also launched CHUM’s distribution division, taking CHUM’s original programming and channel formats worldwide. Currently, Switzer is a board member of Shaftesbury Films, William F. White, OUTtv and the Canadian Centre for Diversity.