The New York Times has reported that FremantleMedia and FremantleMedia Enterprises have picked up the international format and licensing rights for Recipe to Riches, a cooking competition series from Toronto-based Temple Street Productions.

International rights to the show were negotiated with Temple Street Productions as part of its partnership with multinational holding company MDC Partners agency Capital C. The Canadian rights remain with Temple Street Productions, its broadcast partner Shaw Media and sponsor, Loblaw.

John Young, managing director at Temple Street Productions says Fremantle emerged as the right partner because of its understanding of the branded content format.

“Because this show has such a close ties between the broadcaster, producer and brand we felt that Fremantle was the right partner for us,” he says. “I know they are going to be showcasing it at MIPTV and taking it to the international marketplace.

Young says Gerry McKean, VP of factual at Temple Street Productions will be working closely with FremantleMedia whenever needed.

“We are always there to fly in and help them with the show in other markets,” he says. “There will be an ongoing involvement with Temple Street.”

The New York Times’ Stuart Elliott reports that James Ngo, director of brand acquisition and development at FremantleMedia Enterprises in Los Angeles, first saw a 30-second promo for the series during the Realscreen Branded Entertainment Forum in New York City last October.

In the original version of the series, which airs on Food Network Canada and Global Television, everyday Canadians are given the chance to have a family recipe sold in Loblaws stores nationwide as part of the grocery chain’s President’s Choice food line. Its second season is slated for this fall and is currently in production.