In TV, sometimes you get lucky and sometimes you take a long, hard climb to the top.

Jay Stoyan has gone the second route by aiming to follow Mike Myers and Tom Green to Hollywood by kick-starting his career in Canadian community TV.

Stoyan launched his own online talk show in 2007 called Toronto Jay Variety Show.

That was followed by The Jay Stoyan Show launching on Rogers TV in 2010.

Now, in its second season and latest trajectory, the Rogers TV talker, renamed The Jay Stoyan Show with Ashlee Monroe, is headed to Fox.

Okay, Stoyan and co-host Monroe will debut their Rogers TV talker, which airs Friday nights at 11 p.m., on the Fox affiliate WUTV 29 in Buffalo and upstate New York on Feb. 3.

And they’ve lined up sponsors like the Toronto International Film Festival, Jie Prive and Watchfinders to buy airtime on the U.S. regional superstation for their TV talk show, which is shot in Toronto and showcases showbiz and local business talent, and includes live performances.

But it’s all part of a grand plan to expand from the ground up across North America.

“We have a tailored deal on Fox. Sponsors have to come,” Stoyan tells Playback Daily.

“For us to grow, now that we’re on Fox, the production quality has to get better. The goal is to go Monday to Friday at 1 a.m.,” he adds.

The Fox affiliate gig also enlarges the Canadian audience for Stoyan and Monroe into the “golden horseshoe” market beyond Toronto and up to the Muskokas.

Stoyan, who maintains a biker persona born of his early years heading a Scarborough street gang, added late-night appeal to his TV talker by bringing on board Monroe, who fashions herself as a latter-day Marilyn Monroe.

“I trust Jay. I have no clue what I’m doing. Jay makes me feel comfortable,” Monroe tells Playback Daily.

But that appearance of winging it is very much part of Stoyan and Monroe’s on-air schtick.

Both are accomplished business people off-air, which helps as they continue building out their TV talk show from a base in Toronto.

“She’s the final piece to the puzzle to get us to the next level. It wasn’t happening before,” Stoyan said of the decision to bring Monroe on board as a co-host.

The duo recently shot a series of episodes on location in India.

More special productions are planned in a bid to bring on board more sponsors to help build out the broadcast footprint for the TV talker.