Mobile TV is becoming more of an everyday reality as consumers becoming more comfortable with viewing content on smaller screens, but wireless data costs have often cited as one of the main reasons Canadians might hesitate to embrace it.

Canadian telco Telus set out to dispute the notion Friday with a new report comparing international wireless costs by market.

Conducted by Canadian consulting company Nordicity, the report states that average per-minute wireless cost in Canada is $0.02 below the international average, and the 11th lowest of all OECD countries. Additionally,  the report also states that Canadians pay 10% less for wireless voice service than the international average, and 12% less for wireless service overall.

“Canada [has]…one of the most competitive market structures of any developed wireless market,” the report states. “In fact, Canada is one of only six OECD countries where the two leading providers serve fewer than 70% of all subscribers and the top three providers serve less than 95% of all subscribers.”

The report also indicated that Canadians use their cell phones more than residents of all the other profiled countries (outside of the U.S.).

Mediaco convergence, ownership and new content distribution channels were top of mind at the Banff World Media Festival last week, where panelists weighed in on relaxing foreign ownership limits while discussing how to protect cultural sovereignty at the same time.

New market entrants such as Globealive have argued that Canadians pay too much for wireless, and that more competition will stimulate price cutting by the incumbent carriers. Earlier this month, it won a Federal Court of Appeal battle to retain its ability to operate in Canada, when the court found that the company did not violate foreign ownership regulations.

The full study can be accessed here.