Former Disney chief Michael Eisner owes a debt to Canada.
First Rogers Communications took a minority stake in his web video studio Vuguru so it could be spun off from The Tornante Company, a new media incubator Eisner formed in 2005.
Now Fireworks International has inked a two-year output deal with Vuguru that will see the Toronto-based distributor license at least ten multi-platform projects from Eisner’s start-up venture.
As part of the agreement, Fireworks International gets a first look at new Vuguru productions to acquire their international rights, excluding Canada, where Rogers has the exclusive rights to the studio’s content, and the U.S. market.
Fireworks International will have much to choose from: Vuguru is currently releasing between 10 to 15 new online series, and the studio eventually plans to push out 30 series annually.
The first project going to Fireworks International as part of the output deal is the young-adult drama Pretty Tough, which comprises 18 x 5-7 minute episodes, or a 90 minute feature.
Fireworks International, which also distributes CBC dramas like Heartland and Republic of Doyle internationally, will start shopping Pretty Tough at MIPCOM.
Said Jonathan Ford, executive vice president of digital acquisitions and distribution at Fireworks International: “Partnering with Vuguru, a company which pioneers the development of content for delivery across global broadcast, internet, mobile and portable device platforms, will give us fantastic access to the latest and most sought after properties in the digital arena.”
“This is a landmark collaboration for Fireworks International and a fantastic example of our ongoing strategy to be the premier destination for multi-platform properties in the international market,” Ford added.
The output deal follows Fireworks International marketing Vuguru’s multi-platform psychological thriller The Booth at the End, a 62-part series directed by Jessica Landaw and starring Xander Berkeley.