CBC has brought on a sales vet to head up a new biz dev position. Michele McEnery has been appointed to the newly created role of director, CBC/Radio-Canada Multicultural Business Development.

She joins the pubcaster’s sales team with 25-plus years of experience in media and TV advertising from CTV, Canwest and TVA. Prior to her appointment at the Ceeb, she was was MD of QMI Sales where she handled national sales for Sun Media, Canoe, the TVA Network and TVA Publications.

McEnery begins in her role on September 13.