Breakthrough’s three brands – Breakthrough Films & Television, Breakthrough New Media and the company’s distribution division – have been pulled together under a single brand: Breakthrough Entertainment.

Ira Levy, co-founder of the company with partner Peter Williamson, notes that the new identity reflects changes in industry paradigms.

“We are delighted to head into MIPCOM with a new corporate brand, one that reflects our company’s dramatic growth through the years and positions our operations in a synergistic manner consistent with the evolving realities of our industry,” said Levy.

The Toronto-based company turns 25 this year.