Corus Entertainment’s Nelvana is taking a swing at adapting immersive gaming property Piñata Smashlings under a new partnership with London-based toyco Toikido.

The companies have teamed up to develop an animated kids series based on Toikido’s Piñata Smashlings, their first in-house IP that launches on Roblox in June, according to a news release. It features hundreds of characters inspired by the party tradition of smashing candy-filled papier-mâché containers

The 52 x 11-minute, 2D-animated series will “expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before,” said Pam Westman, president of Nelvana, in a statement.

Plans are also underway to launch ancillary Piñata Smashlings productions, including toys, plush, apparel, homewares, publishing, magazines and animation, said the release.

A toy range will hit North American retail this fall, featuring more than 100 collectible characters contained in eggs that kids must break open.

Piñata Smashlings is a trademark of Toikido Ltd., which was founded by CEO Darran Garnham in 2020. Its world includes creatures called Smashlings and a playful Piñata “who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods,” said the release.

With files from Kidscreen

Photo courtesy of Corus