Commercial Directions

Vibert, Holmes team up for Bay spots

at The Partners’ Film Company, director Matthew Vibert has been shooting a number of spots for The Bay – 23 days so far this year. The shoots have taken Vibert and dop Chris Holmes to Orlando, Miami and back to Toronto. Gerry Banning has been editing. The Bay projects come from The Saffer Group.

Partners’ Director Barbara Cole has a day for the Liver Foundation from Backer Spielvogel Bates. Stanley Mestel will handle camera and Robert Alldis will edit. D’Amato and dop Gabor Tarko picked up a pool of four spots for Toyota from Saatchi and Saatchi. Jeff Bessner edited.

At Radke Films, director John Mastromonaco rolled in a day for Canadian Tire from Doner Schur Peppler (Detroit and Toronto). Richard Radke scored three days for Wampole Vitamins from McKim Baker Lovick/bbdo and two days for Shopper’s Drug Mart from Chiat/Day. Recent Radke Films addition Phil Kates also logged two days for Shoppers and Chiat. Kates and dop Barry Peterson also have four days for the Toronto Transit Commission (two in March, two in May) from Communique.

Boris Damast of Damast Gordon and Associates had four days for Esso from Goodgoll Curtis, with Steve Gordon on camera. The duo also picked up a day for Royal Bank from DDB Needham. Chris Parkins at Flashcut posted the Esso spot. On his own, Steve Gordon directed and shot two days for Ontario Hydro from Vickers and Benson. Andy Attalai at Chameleon posted that spot as well as the Royal Bank project.

Imported Artists booked two days for Nike Canada for New York-based director Charlie Carlson. George Willis handled camera. The project came from Bob Neighbour and Associates and Bonnie Lester and Associates. Jon Hopp of Third Floor Editing handled post.

Imported’s Zack Sneider had two days for Hostess Frito Lay Doritos, which shot in Honduras. David Baxter at Partners’ post edited. Richard D’Alessio is finishing a job for Saturn Canada from Cossette, Toronto. The shoot took D’Alessio and dop Simon Mestel to Montreal, Vancouver and Sudbury. Mick Griffin posted.

News from Circle Productions: Robert Turner had three days for BC Tel from McKim Vancouver, with Ward Russel on camera. Director/cameraman Wade Ferley picked up two days for BC Tel from McKim and four days for Counter Attack Against Drunk Driving for Wasserman Cozens Dundon, Vancouver. Stephen Yeates was director/dop on two days for Maxwell House Singles from Ogilvy & Mather, and Fred Frame and dop Tarko had a day for Mark’s Work Wearhouse from Watermark Advertising.

At Montreal’s Les Films Figaro, director Cosimo Cavallaro helmed the latest action, a one-day shoot for bcp and La Brasserie Molson’s Black Label. Shot in French, the content of the 30-second spot remains firmly under wraps until further notice. Figaro director Claude Brie is still on a roll, picking up a big three-day pool, six French 30s, for Auger Babeux/fcb and Pizza Hut. Both productions were posted at Supersuite.

At Cinelande, the director of the smash Radio-Canada drama series Blanche, Charles Biname, ex of Films 24, directed Blanche lead and new client spokesman Pascale Bussieres in a colorful Sico paint pool out of agency bcp. The spots premiered last week during the telecast of yet another Quebec ratings hit, the newsroom drama Scoop.

At La Fabrique d’Images, recent action includes pools for General Motors’ Pontiac-Firefly, Bell Canada’s ‘two for one days,’ a four-spot McDonald’s promo, two 30s for Loto-Quebec’s Evasion and Le Soleil’s 1994 classified ads campaign.

The Loto spots, out of PALM Publicite Marketing, are the work of director Marc S. Grenier and dop Yves Belanger. Talented singer/ actor Gildor Roy stars as a Harley Davidson devotee with a poetic streak. Karim Waked was the director on the McDonald’s promos out of Cossette Communication Marketing, with past Canadian Society of Cinematographers commercial champ Steve Danyluk behind the camera. Yves Lapierre composed the music. (Note: the 37th annual csc award show is set for April 16 at the King Edward Hotel in Toronto.) Waked and palm also teamed on a delightful high-drama, 15-second ‘mini-western’ tabletop romp for Loto’s Ruee vers l’or.

Still at La Fabrique, Jean-Francois Pouliot directed six French/English testimonials for Cossette and Pontiac Firefly. Shot over two days in studio, the assignment again features Danyluk as the dop. The classified ad pool for Le Soleil, a Quebec City broadsheet, is out of agency Marketel and was directed by Francois Gingras, with Bernard Fougere the dop. Director Pouliot and Danyluk teamed on the two Bell commercials out of Cossette.

Director Gilles Kasprzak and dop Danyluk shot a new French/ English Always pool for Procter & Gamble and agency dmb&b. Buzz did the post and Centre de Montage Electronique did the film-to-tape transfer.

Selected service credits on the La Fabrique slate go to Postproduction Buzz, which posted the McDonald’s pool, Supersuite on the film-to-tape transfer, Studio Tempo for the sound recording and AstralTech, which handled lab duties. Ginette D’Amico handled casting on the Loto Evasion spots, Elite Productions got the casting call on the big GM Pontiac/Firefly assignment while musician Normand Corbeil and Studio Marko combined on the sound for Firefly.