CTV and Rogers Cable have signed a lucrative deal that will put an array of CTV programs, including fall pickup The Vampire Diaries, up for grabs on a new channel on Rogers On Demand.

The service launched Wednesday with a performance episode of So You Think You Can Dance Canada from the previous day. The broadcaster says nearly 750 hours of new content will be available on the CTV-branded channel on Rogers Channel 100.

‘This catch-up initiative is clearly focused on allowing our viewers to stay up to speed with their favorite programs,’ commented CTV SVP of program scheduling Mike Cosentino in a release. The deal marks the first time that Rogers On Demand has featured CTV primetime programming.

Among the shows that will be available on demand are reality series The Amazing Race, dramas including Grey’s Anatomy, Flashpoint, Lost and Desperate Housewives, and newbie shows The Vampire Diaries and The Beautiful Life. From late night, offerings include The Colbert Report and The Daily Show, while daytime’s The Dr. Oz Show will also be available.

‘We are thrilled to add CTV’s primetime line up to Rogers On Demand bringing our customers more choice and even more titles, with a library that now includes over 4,500 hours of programming,’ adds David Purdy, Rogers’ VP of video product management.