This is in response to the letters in your April 22 edition regarding our advertisement in the April 8 Playback. Let me first apologize to those two correspondents, if as is evident, we gave offense. This was certainly not our intent.

We in fact did test the concept prior to the release of the ad and felt assured by our, albeit small research sample, that the ad was not offensive and that the humorous juxtaposition of our name with that of the well-known district in London, combined with the ‘graphic stuff’ pun, was innocuous in its intent. The association with a famous ‘red light’ district was not intended as an endorsement or comment of any kind with regard to the moral or ethical issues that surround such an area, merely an acknowledgment of its existence.

The attire of the female model was motivated by no more sinister intent than to support the play on the traditional association with the Soho district of London. If more politically charged inferences were drawn, or were inadvertently communicated, I can only say that this was not intended by anyone associated with the development of this piece.

douglas morris,

vp sales & marketing,

soho post and graphics