Move over, competing soft drinks. It’s the Pepsi Generation Next campaign.

I’ve always thought of myself as a member of the Pepsi Generation, but I’m out, baby. Way out. There’s a whole new generation in town.

It’s an eclectic one ranging from baby ‘Norman Pheeny, Pepsi drinker for life,’ to a quintet of Village People-hip grizzlies coming of age, with a lot of in-your-face, Spice Girls attitude thrown in for good measure.

The spots are out of bbdo New York with a variety of production houses working on the disparate pool.

‘Move Over Video’ is the usual hyper melange we’ve come to expect of any spot aimed at youth. There’s so much crammed into 30 seconds that it’s hard to capture in words. Picture skateboarders and fire-breathing motorcycles, streetwise rappers and the June Taylor dancers, ravers and multitudinous I-can’t-tell-for-the-life-of-me-if-they’re-males-or-females, all vibing to a music video cum circus feel and you’ll begin to get the idea. There must be a hundred young actors in this spot.

There’s also another version, ‘Move Over/Spice Girls Montage,’ that adds the lush songstresses into the already crowded mix.

The ‘Baby Pheeny’ spot comes as a blessed relief to this 37-year-oldster. For one thing, it’s in slo-mo. We follow a trio of voluptuous Breck girls through the maternity wing of Hamilton Municipal Hospital to the baby viewing window where the b-girls coo and moue at one special little gaffer to the strains of I Only Have Eyes for You. But baby ‘Norman Pheeny, Pepsi drinker for life’ only has eyes for the red, white and blue soft drink cans in their hands.

Meanwhile, in the ‘Bears’ spot, a doc v/o tells us that for the past 20 years, Independence, California, has witnessed ‘one of nature’s strangest rites of passage, the coming of age of the adolescent grizzly bear’ when they ‘shed their last vestiges of cubhood’ at Barney’s Beverage Barn. There they sing and spell out with their bodies their desire to drink p-e-p-s-i to the tune of The Village People’s ymca.

When it comes to this eye-catching pool of spots, we’ve got to agree with the bears when they sing: ‘There’s only one choice, so kick back and enjoy.’