Virtual Innovations: Canucks score at BDA Awards

Representatives of Canada’s broadcast design industry acquitted themselves in fine style as the home team at the BDA Design Awards Show, held on the third night of the Promax and BDA Conference and Exposition in Toronto, June 17-20. In total, Canadian entrants scored over 40 awards, including six gold nods, at the show, which recognizes the best in broadcast design from around the world.

Toronto’s Cuppa Coffee Animation figured prominently in the proceedings, winning four golds, one silver and six bronze awards.

Cuppa earned top honors in the on-air, out-of-house, open category for its work on Turner Broadcasting Films on Film and the Toronto Worldwide Short Film Festival. It also took gold for its showreel and in the experimental technology animation category for The Adventures of Sam Digital in the 21st Century.

The shop picked up a silver in the total package design – on-air category for Action Hyper Star Trix for ProSieben and bronze awards for its promo/ID work on ESPN2 for ‘Newton’ and ‘Picasso’; on-air package design for TELETOON Zone 4; bumpers for ProSieben; its Coffee Sack promotion in the ‘other media’ category and for its stationery.

Radio-Canada won gold for its Nagano Olympics promos in the on-air non-news promo/ID category, while the CBC was awarded gold in the scenic – one-time-only set category for the Aboriginal Awards.

Silver winners included YTV, which won three awards for its promos/IDs and bumpers, SRC in the open on-air category and in two scenic categories, MuchMusic in the bumpers and the open categories, and Global TV in the bumper category.

Also picking up silver were CHEK-TV in the promo/ID category for ‘Halloween Sucks’, CTV in the on-air news open category for ‘Life’, Alliance Broadcasting and Tango Media/Big Animation in the total on-air package design category for the Showcase and TFO redesigns, respectively, CBC in the scenic category, and Toronto’s TOPIX/Mad Dog in the music video or short subject category for ‘Synaptic Response’.

YTV also grabbed three bronze awards, SRC won five, and the CBC won four.

Toronto’s Soho Post and Graphics won bronze for its CBC design package as well as its Trio design project; MuchMusic won bronze for promos/IDs for publication advertising and for press, promo or sales kit, CTV won double bronze for on-air news and for total on-air package design; and Citytv, MuchMusic, Bravo! and Space: The Imagination Station won in the print category.

The conference was capped Saturday, June 20 with a second awards event, the Promax Award show, recognizing achievement in promotion and marketing.

BCTV won a gold award for ‘Ivan’ in the in-house episodic TV announcement – programming/image category.

WIC captured a silver award in the TV announcement – image category for ‘Entertaining Ideas.’

CBC won three silvers: in the print category for ‘Bring Your Audience into Focus,’ in the marketing presentation category for its Olympic marketing presentation package, and in the TV announcement – episodic category for Big Life.

MuchMusic landed silver in the campaign category for ‘1997 Halloween Pumpkins,’ and in the TV announcement-image category for its The New logo. YTV won silver in the generic TV announcement for ‘Spine Chilling Saturday Night’ and in the network ID category for ‘Exam.’

Alliance Broadcasting picked up silver in the video marketing presentation category for History Television.

Bravo! scored silver in the music package/sound design/post score or instrumental theme for ‘You Are What you Watch.’

In the in-house generic TV announcement programming/image category, silver went to City for BreakfastTelevision and MediaTelevision and to SRC for Nagano 60.