Real-life ‘gadget developer’ Fobis Technologies has introduced a parent-programmed, tv remote-control solution for kids called weemote. The Freemont, Calif.-based company is pitching the device as a cost-effective alternative to the controversial Canadian-invented V-Chip.

Weemote was unveiled at this week’s American International Toy Fair in New York, and ensures children surf only stations with kid-friendly content.

Despite the July 1, 1999 ruling from the fcc regulatory authority in the u.s. mandating manufacturers include a V-chip in new tv sets with screens 13 inches or larger, Fobis claims parents groups and politicians, including u.s. president Bill Clinton, complain the V-Chip is ‘too complicated’ and still has few users.

Weemote has a suggested retail price of us$29.95. Peter Vamos