Toronto’s Trailer Park, one of the new kids on the Canadian commercial production block, has expanded its roster with the addition of four new directors.

Newly signed from New York is beauty/fashion expert Pavel (repped in the u.s. by Exposure). Pavel also has some excellent youth-focused material on his reel, says Trailer Park director rep Tracy Ternan.

Pavel joins beauty/fashion directors like Michael Maher, Phillip Dixon and Liz Friedlander already on the Trailer Park roster.

‘We are working on our beauty aspect,’ says Ternan. ‘There probably isn’t a ton of business in Canada based on beauty and fashion, but there is such beautiful work on some of these reels that we are hoping that can change.’

Along with beauty/fashion, the shop is banking on comedy with the addition of three directors who are known, in part, for their comedic commercial stylings: Gary Shaffer (based in l.a.), Trent Cooper (from New York) and Craig Worsham (based in l.a. and repped by Apple Box in Western Canada).

‘We are trying to fill out and cover as many areas as we can,’ Ternan explains. ‘Comedy is a very popular board look. Agencies have tended to sell a lot of comedy in the last little while.’

The shop has also fostered a relationship with Hollywood production company dna, giving it access to directors like Rocky Schenck and Francis Lawrence.

Ternan says as Trailer Park moves forward, the shop hopes eventually to have an equal mix of Canadian and American directors on its roster.

Trailer Park was launched late last year as a spin-off of Revolver Films, with Trailer Park focusing strictly on commercial production and Revolver dropping out of spot action to concentrate on music videos.

The split into two companies, says Ternan, has allowed her and the others at Trailer Park to focus on commercials and the directors who specialize in making them.

With Revolver’s Tom McLean and Dan Ford still acting as executive producers for the new shop, Ternan says Trailer Park represents more than just a name for Revolver’s commercial work.

‘It was basically a name change that has afforded us a chance to look at our roster again and redo some parts of it,’ says Ternan, who adds job number-one for Trailer Park was to trim some fat. ‘We went from a roster of 28 directors and made it a little bit more personalized, so it is sitting right now at 16.’

Ternan says the focus of the shop through further recruitment will be toward younger directors, although Trailer Park will also be looking at some established directors who could be doing more than they are.

‘Basically the mandate is to take existing people who are settled and whose reels are good-looking, feel them out and get them work, and get the new guys work and get things rolling,’ says Ternan.

She says reception to Trailer Park has been positive.

‘The flow has been excellent, which I’m pleased with,’ says Ternan. ‘Trailer Park has been very well received and I’ve got to see quite a few people in town. They were all very happy about the reel and they all seem to really like what we are doing.’