Breakthrough Entertainment has expanded its team, announcing the hire of veteran distribution exec Caroline Tyre as senior director, international sales and acquisitions.

Reporting to the Toronto-based company’s VP of distribution, Craig McGillivray, Tyre will be responsible for managing sales of Breakthrough content in Europe, Oceania and South America.

Tyre is the former director of business development at marblemedia, which she joined in September 2013. She has also previously served as an acquisitions consultant for eOne, as well as director of programming for Teletoon. Earlier in her career, Tyre worked as a sales manager at CBC and a sales executive at DHX Media.

McGillivray told Playback Daily that the amount of new content that Breakthrough will bring to market in the coming weeks necessitated the hire. Tyre’s first major assignment will be next month’s MIPCOM.