A good year for the domestic box office in 2014 had Telefilm’s Success Index up 4% over 2013, according to the latest annual report from the national funder.

The Success Index, introduced by Telefilm in 2012, is a performance indicator used to evaluate the overall success of Telefilm-backed films. It takes into account three areas to define success: commercial (which includes Canadian box office, and domestic and international sales); cultural (which includes selection to and prizes won at festivals) and industrial (share of private and foreign financing in productions Telefilm supports). Commercial is weighted 60%, cultural 30% and industrial 10%.

The Index score increased to 86 from 83, driven primarily by the commercial component of the index, which increased by 10% in 2014 from 48 to 53. Among the commercial successes that year were Mommy, The Grand Seduction, 1987, Trailer Park Boys: Don’t Legalize It, The F Word, Dr. Cabbie and The Captive, all of which earned more than $1 million at the domestic box office. It was also a good year for international sales by territory, which were up 75% from the prior year’s figures. Domestic sales across all platforms other than box office, however, decreased over the year, the report said.

The cultural index score, meanwhile, was stable on a year-over-year basis at 24. International festival selection was up 12%, but the number of prizes Telefilm-backed films actually won at the festivals were down. Finally, the industrial index score was down year-over-year, from 11 to 9. The decrease was due to a 5.5% drop in the share of foreign financing in production budgets for films within Telefilm’s portfolio. This was due to a decrease in the number of majority coproductions in 2014. Distributors’ financial participation was also down, accounting for 9% of production budgets, compared to 14% the year prior.

Telefilm also outlined its activites in 2014/2015, reporting that it invested $89.1 million across the development, production and promotion of the Canadian film industry in 2014/15, down slightly from $92.2 million for 2013/14, according to the funder’s latest annual report.

Released at Telefilm’s annual general meeting at the 2016 Prime Time conference in Ottawa, the report showed Telefilm’s 2014/15 spend went to the production and marketing of 87 feature films and the development of 301 projects. The funding also went towards promoting Canadian talent at 42 Canadian film festivals, 97 industry events and initiatives and 36 international festivals.

Telefilm also announced Friday it is launching an “audience-first” marketing campaign, which was developed in collaboration with Toronto ad agency The Hive. While specifics on the campaign were not available at press time, it is set to start rolling out near the end of the month and will focus on building up awareness about Canadian content, said Francesca Accinelli, director, national promotion and communications with Telefilm Canada. The early phases of the campaign will use existing Telefilm content, she said, but the funder will be reaching out to the Canadian production community to develop original content for the campaign,which will largely target millennials.