TSN is selling ads on ESPN.com, following a deal announced Monday that allows the sportscaster to sell space on its U.S. counterpart. TSN will sell to Canadian advertisers, providing ads that are set up to appear only to Canuck readers.

‘Including ESPN.com as part of the TSN family provides our clients with a unique opportunity to grow and extend their brands,’ said TSN president Phil King in a release.

ESPN.com reaches about 1.3 million readers per month in Canada, while TSN.ca draws 2.3 million, according to Media Metrix.