Zombies shuffled, rather than stormed, into the box office over the weekend, bringing in earnings of roughly $125,000 for TVA Films, which on Friday released its much-anticipated walking dead comedy Fido on 70 Canadian screens.
The numbers put Fido‘s per screen at roughly $1,950, somewhat soft considering its $2-million P&A push, and well below that of the recent top Canadian-mades Ma fille mon ange and Nos voisins Dhantsu, but TVA boss Yves Dion is pleased nonetheless, noting that St. Patrick’s Day and the continued success of 300 nudged numbers down across the box office.
‘There was a St. Patrick’s Day factor all across North America on Sunday,’ as would-be moviegoers stayed in and recovered from Saturday night, says Dion. ‘Everybody was a little slow. Also, there’s the 300 factor — that’s still around — but the key cities have been doing really good.’
Fido is playing a little better in urban centers than in the ‘burbs, he says, adding that TVA remains ‘confident’ in the Andrew Currie picture. He hopes word of mouth will improve its take in the coming weeks.
Last week, prior to the release of Fido, 300 was the number one film in Canada, earning $9.7 million for Warner Bros, followed by the Buena Vista comedy Wild Hogs. Alliance Atlantis saw its Jim Carrey thriller The Number 23 slip to number six on the chart, while its sister Vivafilm saw its French-language thriller Ma fille, mon ange drop to number nine overall.
Among Canadian-made films, however, Ma fille was still number one for the week ending March 9, and after four weeks on screens had a total box-office take of $2.3 million, followed by the comedy Nos voisins Dhantsu, from Christal Films. The rankings — unchanged from the previous week — were rounded out by Congorama, Partition and the doc Chez Schwartz.