Mobile content guru Andy Nulman has enjoyed much success bringing brands such as the NHL, Maxim, Family Guy and Taco Bell to the mobile landscape, yet he says much about the medium remains uncertain.

‘We’ve been doing it for over seven years, and we still don’t know where we’re going with mobile and what the future holds,’ Nulman tells Playback Daily.

The president of Montreal-based Airborne Entertainment is looking to dispel myths about mobile content as the afternoon keynote speaker at the Playback Mobile Forum, Thursday at the Toronto Marriott Downtown Eaton Centre.

‘The biggest misconception right now is that [mobile] is a gold mine that’s going to save us from the precarious financial position [producers] find themselves in. It’s certainly not the case,’ he says, adding there has to be a new way of thinking about mobile content delivery.

Statistics suggest Canadians are slow to warm up to the idea of watching video content on their cell phones. Only 2.3% of our 15 million cell phone owners have video-enabled devices, according to the Print Measurement Bureau. ‘It’s still very fresh in the market,’ says PMB spokesperson Lina Di Santo.

Speaking in the morning keynote will be Bernie Gershon, Disney/ABC Television Group’s head of digital media, who will discuss digital trends and opportunities for broadcasters and producers.

‘The concerns of film and television producers are very specific, and we’re trying to address those concerns,’ says Playback publisher Peter Vamos. ‘It’s about how to take your existing program and leverage it onto the mobile platform, but also about producing content uniquely for the mobile platform.’

Other sessions at the Mobile Forum include Reality Check: Mobile and Digital Media in Canada, in which speakers including Claude Galipeau, VP of digital media at Alliance Atlantis, and Steven Comeau, president of Collideascope Digital Productions, will discuss the long-term business prospects of mobile content in Canada and beyond.