Rogers looks to keep Toronto OMNIs

Rogers Communications’ takeover of five Citytv stations may depend on the willingness of the CRTC to let the cable giant keep its twin OMNI-branded multilingual stations in Toronto.

To make its $375-million purchase of the City stations from CTVglobemedia more palatable to the regulator, Rogers has offered to sell off its OMNI-branded TV stations in Vancouver and Winnipeg. But Rogers is betting that holding on to the OMNI 1 and OMNI 2 stations in Toronto will not violate the CRTC’s twin-stick policy that bars broadcasters from owning more than one conventional TV station in any major market.

The five conventional City stations landed in Rogers’ lap after the CRTC gave the thumbs-down to CTVglobemedia holding on to them as part of the latter’s $1.7-billion takeover of CHUM Ltd.

Rogers also has plans to launch new OMNI-branded ethnic TV stations in Calgary and Edmonton after receiving the broadcast licences for them from the CRTC — ironically, on the same day the City stations were denied to CTVglobemedia, forcing their sell-off.

Representatives from Rogers refused to comment on their application to the CRTC for regulatory approval of the City stations’ acquisition. Hearings on the application are set for Aug. 29.

To get around the twin-stick policy, Rogers executives are expected to argue that the two Toronto OMNI stations serve a range of ethnic communities with third-language programming, thus the cable giant’s operation of Citytv Toronto would not contravene the CRTC’s policy of maintaining a diversity of broadcast voices.

At the same time, the multilingual Toronto OMNIs could prove problematic for the CRTC commissioners, as the stations air popular U.S. shows in primetime to drive ratings and advertising sales.