Netflix’s Squid Game rose in Canadian demand during the first week of July.

Squid Game (pictured) was 73.6 times more in demand than the average TV show in Canada during the week of June 30 to July 6, landing it the No. 2 spot for both digital original and overall series, according to Parrot Analytics. In the previous week, Squid Game held an average of 51, representing an increase of more than 22 points.

The Korean-language thriller follows the participants of a deadly game which promises riches for its sole survivor. The third and final season premiered on June 27.

Peacock’s Love Island USA, available in Canada through Crave and CTV, remained in the No. 1 digital and overall spots with a demand average of 82.3. That represents a demand increase of just under 10 points from the previous week.

The original U.K. format of the dating reality series remained in the No. 3 overall spot, holding a demand average of 48.4.

Hulu’s The Bear, available in Canada on Disney+, moved up to the No. 3 digital original spot, despite a slight drop in demand. The chef dramedy held an average of 34, about 1.5 points less than its total last week when it landed in the No. 4 slot.

Top 10 Digital Originals: Canada

1. Love Island USA (Peacock): 82.3
2. Squid Game (Netflix): 73.6
3. The Bear (Hulu): 34
4. Stranger Things (Netflix): 33.4
5. Ginny & Georgia (Netflix): 28.9
6. Ironheart (Disney+): 28.8
7. Hazbin Hotel (Prime Video): 28.4
8. The Boys (Prime Video): 23.9
9. Andor (Disney): 22.7
10. Black Mirror (Netflix): 22.1

Top 10 Overall TV Shows: Canada

1. Love Island USA: 82.3
2. Squid Game: 73.6
3. Love Island (U.K.): 48.4
4. Sesame Street: 41.8
5. Saturday Night Live: 39.1
6. The Bear: 33.4
7. Last Week Tonight with John Oliver: 33.6
8. Stranger Things: 33.4
9. Phineas and Ferb: 33.1
10. The Voice (U.S.): 32.4

Parrot Analytics calculates its Top 10 lists using Demand Expressions, which are shown by using a metric that demonstrates how much more in-demand the top series are than the average TV show (linear, pay TV, SVOD and AVOD) in Canada. For example, a difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market. Demand is defined as the total audience demand being expressed for a title within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; thus, a stream or download is a higher expression of demand than a “like” or comment.

Photo by No Ju-han/Netflix