Bell Media has appointed Matt McGowan to the new role of SVP, business solutions.

Effective today (April 1) with the role based in Toronto, McGowan (pictured) will lead Bell Media’s go-to-market team and oversee the strategy and execution of advertising sales and partnerships. He will report to Bell Media president Sean Cohan, a Bell Media spokesperson told Playback Daily.

Most recently, McGowan was the managing director and general manager for Snap in Canada. His previous roles include serving as president of marketing automation platform Adestra and head of advertising strategy for Google.

“Matt is a focused, forward-thinking leader with a proven ability to cultivate a high-performing team culture and drive business results,” said Cohan in a statement. “I look forward to collaborating with Matt as Bell Media continues to transform from a leading Canadian broadcaster to a digital media and content leader with global impact, while prioritizing our broad Canadian audience and our valued partners.”

McGowan also serves on the Visa advisory board and the boards of directors for the advertising and marketing industry non-profit IAB Canada and the New York-based advertising company StrawberryFrog.

Image courtesy of Bell Media