Deals: Static Waves, ATN, Nelvana

Static Waves enters the Canadian streaming market, ATN acquires Canadian rights to Sony LIV, and more.

The Amsterdam-based media company Static Waves is extending its FAST channel footprint in North America.

In addition to opening an office in Los Angeles, the company signed a distribution deal with Canadian streaming platform River TV.

The deal will see FAST channels EarthDay 365, K-Wave and myco TV on the platform.

EarthDay 365 is a nature and environment-focused channel from actor and activist Pamela Anderson and K2 Studios, the K-Pop channel K-Wave is a joint venture between Static Waves and South Korea’s Arirang TV.

The Web3-themed Myco TV includes cryptocurrency news and entertainment formats such as Blockchain Life and Crypto OG.

ATN

Asian Television Network International (ATN), billed as Canada’s largest South Asian broadcaster, has acquired the Canadian distribution rights for India’s OTT streaming platform Sony LIV (owned by Sony Pictures Networks India).

Launched in 2013, Sony LIV carries content from local networks and includes Bollywood blockbusters, scripted and unscripted series, comedy specials and other originals.

Sony LIV will be available on Telus and ATN subscribers will be able to access content at special rates when bundled with ATN Sony Linear Entertainment Channels, as well as being available a la carte.

Nelvana

Nelvana, a Corus Entertainment company, has inked a series of global licensing deals with the Clifford Ross Company for Babar.

In July, Canadian streetwear brand Peace Collective launched the P/C x Babar collection in stores and online, continuing the brand’s five-year licensing partnership with Nelvana.

Also in July, Australian retail company Cotton On launched a Babar x Cotton On Body Sleep collection in ladies’ sleepwear and loungewear. This is the first deal Nelvana has struck with Cotton On.

And arriving in time for the holiday season, Rauch Brands introduced a Babar holiday glass ornament collection that features six festive designs. The collection will be available at department, specialty and independent stores across North America and online.

Image: Unsplash