Canadian home improvement retailer Rona has announced its return to television with the reality competition show Le Grand chantier Rona.
The series is created in partnership with Bell Media’s French-language network Noovo and produced by Montreal’s Zone3. It is slated for broadcast in 2024.
Hosted by Marie-Lyne Joncas (pictured), the reno show will pit 12 couples against each other over 10 weeks of home improvement-related challenges to complete a new house, fully furnished and decorated, worth $700,000. At the end of the season, the winning couple will win the house they built.
Le Grand chantier Rona is currently in the casting phase. The project is a reunion between Zone3 and Rona, with the prodco having previously produced the original Ma Maison Rona in 2004, which ran for seven seasons in Quebec on TVA. There were also a pair of English-language versions: Rona Dream Home, which ran for two seasons on Global from 2004 to 2005, and My Rona Home, which aired on Citytv in 2009 with a second season in 2011.
“We’ve been toying with the idea of returning to TV in Quebec with this type of project for a long time, and in the current housing crisis, it’s even more meaningful for us to be able to help a couple to gain access to homeownership,” said Catherine Laporte, Rona’s VP of marketing, in a statement.
Image courtesy of Noovo