Rona partners with Noovo, Zone3 for home reno show

Le Grand chantier Rona marks a return to the Quebec TV market for the home retailer after launching the seven-season Ma Maison Rona in 2004.

Canadian home improvement retailer Rona has announced its return to television with the reality competition show Le Grand chantier Rona.

The series is created in partnership with Bell Media’s French-language network Noovo and produced by Montreal’s Zone3. It is slated for broadcast in 2024.

Hosted by Marie-Lyne Joncas (pictured), the reno show will pit 12 couples against each other over 10 weeks of home improvement-related challenges to complete a new house, fully furnished and decorated, worth $700,000. At the end of the season, the winning couple will win the house they built.

Le Grand chantier Rona is currently in the casting phase. The project is a reunion between Zone3 and Rona, with the prodco having previously produced the original Ma Maison Rona in 2004, which ran for seven seasons in Quebec on TVA. There were also a pair of English-language versions: Rona Dream Home, which ran for two seasons on Global from 2004 to 2005, and My Rona Home, which aired on Citytv in 2009 with a second season in 2011.

“We’ve been toying with the idea of returning to TV in Quebec with this type of project for a long time, and in the current housing crisis, it’s even more meaningful for us to be able to help a couple to gain access to homeownership,” said Catherine Laporte, Rona’s VP of marketing, in a statement.

Image courtesy of Noovo