Hasbro-owned Entertainment One (eOne) has launched Odd-Paw Vet, a new children’s IP and digital CGI-animated series aimed at kids aged two to five.

The 40 x 5-minute series is co-created by B.C. illustrator and designer Emily Mullock and L.A.-based writer Patrick Baggatta, with Paris-based studio Amuse Animation serving as the production partner. It comes from the in-house original digital team behind Peppa Pig Tales and the YouTube series Baby Alive, according to a news release.

Odd-Paw Vet follows Billie the Odd-Paw Vet and her hybrid animal friends living in Odd Springs as they explore a world of other animals in need of help and care.

The first three episodes were launched Friday (July 14) on the Odd-Paw Vet YouTube channel, with the remaining episodes set to drop weekly.

“Being a digital-first IP will allow us to test the appetite for these adorable and nurturing characters and learn from the viewing behaviors in real-time, with potential opportunities to expand the storytelling and brand in the future and truly build fandom organically,” said Olivier Dumont, president of family brands for eOne in a news release.

Hasbro has previously announced plans to sell off eOne’s film and television assets, but it will retain the global entertainment studio’s children’s brands such as Peppa Pig.

Image courtesy of Hasbro