M ontreal-headquartered Cineflix Media has promoted Sam Berliner to general counsel to provide strategic advice as the company continues its international expansion.

In his new role, Montreal-based Berliner (pictured) will represent the Cineflix Media group through its next phase of growth and engage in key initiatives and negotiations across the company, according to a news release.

Berliner joined Cineflix in 2007 and previously served as the company’s EVP, legal and business affairs. The entertainment lawyer has been essential in establishing its reputation as one of the leading international media companies, said the release.

Prior to arriving at Cineflix, Berliner was a partner at the now-defunct Montreal-based law firm Heenan Blaikie for 20 years, specializing in entertainment.

Glen Salzman, co-founder and CEO, Cineflix Media said in a statement that in his 16 years at the company Berliner has played an “integral role in our success, expanding our business operations internationally and creating thriving joint ventures and partnerships with leading talent in North America and Europe,” adding that Berliner’s ascension will “provide more strategic growth opportunities for the company.”

Berliner’s promotion come on the heels of Cineflix Productions, the Toronto- and New York–based prodco and division of Cineflix Media, upping Jeff Vanderwal to VP, scripted last month.

Established in 1998, Cineflix Media has “grown significantly” with the expansion of its scripted and factual production slate from Cineflix Studios and Cineflix Productions over the last five years, said the release.

Photo courtesy of Cineflix Media