Toronto prodco Amaze has hired industry veteran Alex Lalonde as COO as part of a move to expand its corporate structure.

Reporting to Amaze co-founders Michael Souther and Teza Lawrence, Lalonde (pictured right) will manage operations at the company and serve as an executive producer to handle the sourcing of new IP, copro opportunities, financing, packaging and sales.

Lalonde previously served as VP of business affairs and operations at New Metric Media, working on projects such as Letterkenny and Bad Blood, and most recently led Stratagem RX. She produced Phillip Noyce’s The Desperate Hour and service produced Toronto-shot sequences on Marvel Studios projects Hawkeye and Secret Invasion. Lalonde also previously held senior roles at Digital Howard and First Generation Films.

Fellow Stratagem RX and New Metric Media alum Gina Vanni (pictured left) has also been added to the team as SVP of business affairs, handling finances at the corporate level and on the company’s original and service productions. Vanni also reports to Souther and Lawrence.

Other past roles include director of tax credits and financing at Ontario Creates, as well as senior roles at Dufferin Gate Productions and Take 5 Productions.

The new hires are part of a strategic goal to “scale-up into international markets, diversify the production model and expand talent collaborations,” said Souther and Lawrence in a joint statement, adding that Lalonde and Vanni are “leaders in global treaty coproduction, commercial coproduction, domestic and service production.”

Amaze is currently in production on season two of Prime Video Canadian original comedy series The Lake.